More and more producers are placing emphasis on advertising messages and statements in an attempt to draw consumers’ attention to their products. Making statements such as “100% natural honey” or “100% natural fruit juice” or “wine made from grapes” is not in accordance with the declaring regulations. In accordance with product labeling regulations, the provision of food information has to be done in a way that does not deceive the final consumer, in particular with regard to:
On the other hand, the reality is something completely different, because of course there are various products on the market whose quality does not correspond to a certain product category, but they regularly contain information that instructs the end consumer that they are actually authentic products from a certain category. Given that such economic frauds are very difficult to detect, because counterfeit products usually often pass basic quality controls on the basis of which authorized and accredited laboratories issue laboratory reports on product compliance with regulations, and in cases of counterfeit products, then loyal producers must find a way that they can still draw the attention of end consumers to their products and get their attention, and still be in accordance with the regulations on the declaration of food products.
So if you thinking how to add value to your product and still to be in accordance with regulations, you should maybe consider an independent and impartial verification by an accredited organization that CAN VERIFY authenticity and can give that added value to your product in a manner that complies with regulations.
We at ANA LAB have the expertise and knowledge to help our customers recognize their products as higher quality products and to meet the expectations of their consumers while still complying with the regulations established by the state.
By placing the ANA LAB labels marked “PRODUCT CONTENT TESTED & PROVED”, gives exactly this opportunity for the end consumer to gain confidence in the desired product and thus establish a connection with the manufacturer and recommend such a product further.